Korean Drama Fever – A Recent Growing Hobby

South Korea is one of the most popular countries in Indonesia because of it’s Hallyu (Korean Wave) phenomenon. One of the popular culture from South Korea is the TV dramas. Korean drama bring the elements of South Korean’s culture and introduce them into the viewers from all over the world. In India, it is currently shifting Indian Youth’s taste in music, fashion, as well as food. In this report, I will describe the pattern of respondents on watching K-Dramas and it influences in respondents’ daily life and consumption.